Best Business Practices and The Art of the Bid

Understanding the Business of Photography and How to Prepare a Professional Photography Job Estimate

With the purpose of helping to foster sustainable careers in photography, we offer this masterclass designed for the professional photographer. We will concentrate on the skills necessary to prepare a job estimate that will demonstrate to the client the value of your work, industry knowledge and professionalism. A well prepared estimate conveys that you know what’s required to execute your vision, and also communicates your ability to produce the final deliverable. This knowledge is indispensable for the photographer who wishes to earn a living in this very competitive industry!

Some of the topics that will be discussed are:

General business practices
Calculating CODB (Cost of Doing Business)
Pricing guidelines for the various types of photography
The structure of the Bid
Job descriptions
Estimate terms
Copyright
Photography/Creative Fees
License/Usage Fees
Discussion of the various publication media
Description of individual line item expenses
Terms and Conditions
And much more

Optional Equipment

Laptop computer

Instructor

Chendo Pérez
Getty Images Global Assignment Photographer
American Society of Media Photographers

When

To be announced

Where